Develop a Winning Marketing Plan

Develop a Winning Marketing Plan
Date and time
8:30 AM - 12:30 PM, March 02, 2017

A marketing plan is like a road map. It shows you where you are now, where you want to be, and the best route to take you there. All businesses need a marketing plan to direct their future actions and make the most of scarce marketing resources. Move beyond the basics of marketing to develop objectives and strategies that meet your goals. Make the most of your marketing dollar and enhance your short- and long-term profitability. Learn how to write measurable, attainable objectives and evaluate your marketing strategies.

Topics include:

· Think like a customer
· Assess low cost market research methods
· Conduct a situation analysis
· Define your target markets
· Estimate your market demand
· Assess your competition
· Analyze your company's strengths and weaknesses
· Set SMART objectives
· Develop and implement strategies and tactics
· Build your marketing plan

Event sponsor
Open to public, alumni, community, faculty, staff, visitors