Forecasting what customers want has been transformed by modern technology. Industries are finding that traditional methods of analyzing consumers’ awareness and preferences are no longer viable. Fortunately, the incorporation of artificial intelligence is here. But what are the implications of bot technology for human jobs, personal privacy, and cybersecurity? With competing interests in business, security, law and consumer desire, how can technological decisions be best for all? Can business balance innovation and tradition in this digital age? How much will individuals give up for the ultimate customer experience? What other opportunities and challenges does AI present to us as individuals, as a society, and as a secure nation?