The wellness industry is thriving, and yet Americans are reporting more challenges to their mental and physical health than ever before. The pandemic has impacted and accelerated new and changing work patterns and behaviors. What is the role of “self-care” in the lives of citizens, and how can “self-care” be performed authentically, with or without pricey consumer goods, the pressures of social media, or medicine? Do consumerist expressions of “wellness” exacerbate or alleviate personal stresses? How might a changing world of wellness affect—or be affected by—behaviors as varied as a spiritual practice, public health, exercise, self-expression, friendship, substance use, or recreational behaviors? How do movements to celebrate the diversity of body shape and size, physical and intellectual ability, and gender play into commercial “wellness” culture? How can we be more conscious consumers of individual “self-care” culture while attending meaningfully to mental and physical health challenges in our communities?