Color is everywhere! It is in our foods and beverages, makeup, personal care products, pharmaceuticals, and even our lawns and lakes. Learn how color plays a role in our daily life and how Sensient Technologies elevates consumables through sensory ingredients such as colors, flavors, and extracts. Focusing on synthetic and “natural” colorants, we will explore various color sources and how they each behave in food products. Next time you’re at the grocery store, look at the nutrition label of your favorite food and I bet you’ll find some type of coloring! But adding color to food products isn’t as easy as it may seem. This presentation outlines how application scientists at Sensient Colors navigate the challenges surrounding color stability and compatibility in consumer foods. Did you know cheddar cheese isn’t naturally orange? Or that there are colorants used in the industry today that trace back to cave paintings. Join me to learn all about food colorants and the science behind their success in the food and beverage industry.